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狂潮甜茶h:平台广告策略分析:对观影体验的影响

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食品饮料行业在“扩内需”政策东风下,以沪市上市公司为代表的企业不仅夯实了“稳”的根基,更以创新动能实现“进”的突破。

经营业绩向好有力支撑了沪市食品饮料公司的高分红,已披露2024年财报的31家公司累计分红超800亿元,其中18家公司2024年现金分红比例超50%,会稽山绍兴酒股份有限公司、中饮巴比食品股份有限公司(以下简称“巴比食品”)、有友食品股份有限公司(以下简称“有友食品”)等公司分红金额接近翻番。

扩内需筑牢基本盘

食品饮料行业释放韧性

从“稳”的角度看,食品饮料行业的民生刚需属性和高频消费特征,将继续为企业提供稳定的现金流和抗风险能力。已披露2024年财报的沪市食品饮料公司,经营现金流净合计1245亿元,同比增长32%。

业绩方面,行业龙头稳如磐石,在“扩内需、促消费”政策推动下,消费券发放等举措直接拉动内需增长。白酒龙头贵州茅台酒股份有限公司营收达1741亿元,归母净利润达862亿元,营收、净利润同比增长均超15%,印证高端消费的强劲需求。

运动饮料龙头东鹏饮料(集团)股份有限公司(以下简称“东鹏特饮”)2024年实现总营业收入158亿元,同比增长41%,实现归母净利润33亿元,同比增长63%,核心产品业绩表现亮眼,东鹏特饮在全国能量饮料市场销售量占比由2023年的43%提升至48%,连续四年成为全国销售量最高的能量饮料。

面对国际市场的不确定性,食品饮料企业迅速调整战略,加速布局内需市场。盒马、京东等电商平台通过流量扶持,助力食品饮料企业转内销,进一步拓宽了销售渠道。浙江五芳斋实业股份有限公司线上销售网络已覆盖了天猫、京东、抖音、拼多多等各大电商平台,已布局37家电商直营店铺与300多家合作店铺,报告期内持续适应和优化运营策略,稳固各平台的经营效益,实现毛利率同比增长8.05%。

巴比食品董事长刘会平表示,“我们的零售业务也在快速发展,与部分核心客户的合作在逐渐深入、销售额不断提升,如与代表客户盒马合作不断深入,月度销售额增长超3倍,美团渠道也实现了全年销售额突破千万元的好成绩。”

创新驱动增长

多产品实现放量

从“进”的角度看,创新驱动将成为企业发展的核心动力。无论新兴品类的崛起,还是新兴渠道的红利,都将为企业提供新的增长点。同时,“国货崛起”与“银发经济”等趋势,也将为企业带来更多的市场机会。

沪市食品饮料公司持续深化多品类战略布局,通过差异化产品创新实现场景突破,抢占消费升级先机。例如,无糖茶和功能饮料处于渗透率提升的阶段。东鹏饮料(集团)股份有限公司(以下简称“东鹏饮料”)的电解质饮料“东鹏补水啦”自去年上市即引爆市场,凭借精准的“快速补充电解质”定位,2024年全年销售额同比激增280.37%,成功将消费场景从传统“困累”场景延伸至运动补水的“汗点”场景。此外,公司旗下咖啡类饮料“东鹏大咖”和无糖茶饮料“上茶”系列等产品,在所属细分市场的品牌影响力也日益扩大。

量贩零食与渠道创新的有机融合助力企业破局,多家沪市公司抓住新兴高势能渠道的增长红利。主营泡椒凤爪的有友食品在2024年年报中表示,在传统零售渠道持续萎缩的行业变局中,公司实现结构性突围,开创性突破会员制零售体系,建立与头部渠道的合作。2024年,公司全年盈利1.57亿元,同比增长35.44%。展望2025年,有友食品表示,预计营收增长不低于20%。

有专业人士分析,目前新兴渠道如零食量贩渠道、内容电商渠道、会员制商超渠道增长显著高于传统渠道(流通、综合电商等),拥抱全渠道的公司有望实现产品放量。

“国货崛起”与“银发经济”也成为行业亮点。老字号如上海元祖梦果子股份有限公司推出低糖糕点迎合健康趋势,公司表示:“低糖、低脂、高纤维、无添加等健康烘焙产品成为市场热点,功能性烘焙食品也受到消费者青睐,这些需求的增长推动了企业在产品研发和原料选择上的创新。公司持续优化产品制程工艺,采用健康的烹饪方式,精简配料,精选优质原料,确保产品符合现代消费者对健康饮食的需求。”

“中华老字号”广州酒家集团股份有限公司紧跟银发经济、药食同源等热点,开拓“粤式轻滋补”“粤式休闲糖水”新赛道,推出人参益智仁乌鸡汤、陈皮莲子红豆沙等产品。公司继续深入研发培育品项,推出乳鸽、鸡扒等肉制品系列产品,进一步丰富了产品矩阵。这种对传统与创新的结合,不仅满足了消费者的多样化需求,也为品牌注入了新的活力。

近期,国际金价狂飙

接连突破3300美元/盎司、

3350美元/盎司的重要关口

不断刷新历史纪录

高盛、摩根大通、瑞银等

多家机构上调黄金价格的预期

截至4月18日,今年以来,以人民币计价的现货黄金价格累计涨幅达到26.78%,接近去年全年涨幅;COMEX黄金期货价格年内累计上涨26.52%。

在零售端,今天,周大福(01929.HK)、潮宏基(002345.SZ)、六福珠宝、周六福、周大生(002867.SZ)的首饰金价均为1028元/克,周生生(00116.HK)、老庙黄金的首饰金价为1022元/克,老凤祥(600612.SH)的首饰金价为1023元/克。

那么,本轮金价快速上涨的核心驱动因素是什么?与此前相比,当前金价的上涨逻辑有何异同?未来金价还会快速上涨吗?

本轮金价上涨的逻辑有何不同?

国际金价的大幅波动与美国关税政策的“不确定性”密切相关。专家认为,美国关税政策公布后,对美股、美债、原油期货等均造成重创,流动性趋紧下部分机构投资者选择高位减持黄金资产,引发国际金价短期波动加大和阶段性下滑。

中信建投期货贵金属分析师王彦青指出,超预期的关税政策公布后,市场各类资产进入了普跌状态,市场流动性骤然紧张,黄金也受到波及,出现一定幅度的回调。在市场流动性稳定之后,金价就重回避险逻辑,再度回升。

王彦青认为,驱动金价上涨的核心逻辑在于,美国关税政策正阻碍全球分工的供应链体系,同时破坏了以美元为中心的货币体系。当人们使用美元会承担更多成本时,市场对美元的信任度及需求就会降低。考虑到黄金仍然是各国央行外汇储备的重要组成部分,且无货币信用受损的担忧,在“去美元化”的趋势下,黄金需求将大大增加,为黄金价格带来持续支撑。

未来黄金价格会继续上涨吗?

展望未来,受访人士普遍认为,在当前地缘经济紧张和贸易摩擦加剧的背景下,黄金中长期看涨逻辑依然存在,国际金价仍有进一步走高的可能。

东方金诚研报显示,从中长期来看,全球贸易环境变化、宏观经济不确定性增加以及全球地缘局势持续动荡引发的避险需求、全球央行配置黄金意愿仍较强、美国仍处于降息周期等多重因素仍将支撑黄金价格重回上涨态势。

“‘对等关税’给国际资本市场带来了极大的不确定性,叠加地缘政治风险居高不下等因素,市场避险需求仍在持续攀升。”中国银行研究院研究员吴丹说,“作为传统避险资产,黄金的长期配置价值依然稳固,看涨头寸仍在高位,且主流资金未实质性减弱对黄金的战略配置。”

吴丹建议,投资者短期需重点关注美联储货币政策动向和贸易摩擦走势,在多元化资产组合中合理配置黄金份额,同时理性评估好自身风险承受能力和资金流动性状况,避免出现过度投机性资产配置。

狂潮甜茶h:平台广告策略分析:对观影体验的影响的相关文章 李显龙:美加征关税将致自身经济衰退的相关文章
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