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一场围绕智能网联汽车的激战拉开序幕。

第二十一届上海国际汽车工业展览会(下称“2025上海车展”)将于2025年4月23日至5月2日在国家会展中心(上海)举行。

当流量趋向平稳,2025上海车展将目光聚焦“创新”。本届上海车展主题延续上一届的关键词“拥抱”,但将“创新”突出,以“拥抱创新共赢未来”为主题,展出总面积超过36万平方米,来自26个国家和地区的近1000家中外知名企业参展,相比往届参展国别范围更广、规模再创新高。

与往届上海车展不同,2025上海车展将首次举办“2025全球汽车领袖圆桌会议”,国内外顶尖品牌车企、供应链及相关高科技公司负责人将出席。同时,2025上海车展还将举办各类会议和论坛近20场,围绕汽车关键技术、半导体产业、汽车出海、供应链可持续发展等话题展开讨论。

时隔2年,中国汽车市场的技术创新焦点再次发生转变。2025年政府工作报告明确“大力发展智能网联新能源汽车等新一代智能终端及智能制造装备”。中国汽车流通协会乘用车市场信息联席分会秘书长崔东树发文称,2025年政府工作报告将智能网联新能源汽车定位为“新一代智能终端”,这标志着汽车产业从“交通工具”向“智能移动空间”的范式转变。

市场层面,2025年春节后,比亚迪以“天神之眼”驾驶辅助系统掀起汽车行业对智能化技术的进攻,从电动化迈向智能化竞争。在2025上海车展之前,市面上已有超过20家车企陆续推出智能化相关技术、超过30款智能化的汽车新产品涌入市场。

纵观本届车展各家车企提前释放的信息,今年上海车展新车云集,各种新技术也将首发,预计全球首发车型超过100台,小米汽车、鸿蒙智行、ONVO乐道、firefly萤火虫等品牌首次亮相上海车展,一场围绕智能网联汽车的激战拉开序幕。

激战智能化

工业和信息化部数据显示,2024年,我国具备组合辅助驾驶功能(L2级)的乘用车新车销售占比已达57.3%。中汽协数据显示,2025年一季度,新能源汽车产销分别完成318.2万辆和307.5万辆,同比分别增长50.4%和47.1%;新能源汽车新车销量达到汽车新车总销量的41.2%。与往年新能源汽车消费市场的竞争不同,今年汽车市场智能化竞争已摆上桌面,各家携智能化技术“大秀肌肉”,不管是自主品牌还是合资品牌都在“拥抱”智能化。

今年2月以来,比亚迪、吉利、长城、奇瑞等自主品牌陆续接入DeepSeek大模型,加速驾驶辅助功能上车。理想、小鹏等多家造车新势力将AI技术划入发展战略中。

同时,传统豪华品牌、合资品牌也正迅速反应,积极“拥抱”智能化。比如宝马与阿里巴巴达成AI领域战略合作,在AI大语言模型和智能语音交互等领域联合研发。同时,华晨宝马领悦与字节跳动旗下平台达成合作,就人工智能在汽车营销服务的创新应用达成合作。奔驰宣布将ChatGPT技术深度整合。Momenta则将为AUDI品牌项目提供解决方案。

中国电动汽车百人会理事长陈清泰认为,以大模型为代表的前沿AI技术,正迅速向新能源汽车渗透,以强大的动力推动汽车产业加速智能化。智能化正在重新定义汽车,并成为未来汽车企业的底层竞争力。

2025年上海车展,自主、新势力组合驾驶辅助新品密集发布,合资品牌布局智能产品态势显现。比亚迪秦L等多款搭载“天神之眼”驾驶辅助系统的新车型亮相,叠加第五代DM插混技术、超级e平台等电动化技术,冲击新能源智能网联汽车市场。昊铂HL、向往S7、长安启源Q07等多款自主品牌车型快速提升辅助驾驶系统等智能化技术能力,将价格进一步下探至20万元级别市场。

新势力新品密集推出,围绕驾驶辅助系统等智能化需求把控能力、舒适度体验等提升竞争优势,比如小鹏X9、问界M8、萤火虫等。产品拓展方面,各家持续完善产品矩阵(理想i8拓展纯电布局、零跑拓展纯电布局等),以覆盖中低端到高端的多元化消费群体。

当前,新势力竞争愈发激烈,今年一季度,新势力销量排名再洗牌,小鹏汽车超越理想汽车占据销量榜首,二者交付量相差仅约1500辆。加速产品迭代已经成为大多数车企争夺市场份额的共识。比如鸿蒙智行旗下四界新车型均已进行了一轮更新迭代,新款问界M5、问界M7、问界M9等车型,智界R7、享界S9等新版本车型均已上新,百万豪车级别的尊界S800也将亮相此次上海车展。

中泰证券研报指出,国内汽车市场正进入第三消费时代,目前,车企核心能力的重要性排序为,智能化能力=市场需求把控能力>电动化节奏。长期来看,智能化建设能力会成为差异性的核心影响因素,2025上海车展各车企新车布局正印证着智能化产业趋势加速。另外,主流车企整体上SUV和纯电类的新车型发布更多。

中国电动汽车百人会副理事长兼秘书长张永伟认为,汽车行业已经继电动化之后进入全面智能化的时代。2025年,中国乘用车L2级别辅助驾驶及以上新车渗透率将达到65%。

汽车科技供应链扩大

与往届上海车展不同的,2025上海车展中,汽车科技及供应链展区展出面积约10万平方米,参展企业规模和数量较上届呈显著增长。包括博世、均胜电子、邦迪汽车系统、德赛西威等囊括智能化技术业务的世界百强汽车供应商悉数参展,全面展示汽车科技与关键技术创新产品和发展趋势。

在国内汽车科技领域,华为智能汽车解决方案BU、地平线、黑芝麻、商汤绝影、小马智行、斑马智行、卓驭科技、四维图新、佑驾智能、福瑞泰克、Unity中国、芯驰科技、科大讯飞等近百家芯片、雷达、ADAS、自动驾驶解决方案、车联网、高精地图企业等竞相亮相。

此外,Momenta、Mobileye、元戎启行、车联天下、索尼、英特尔、杜比实验室、联想车计算等近50家国际企业也将参展2025上海车展。

随着智能化技术的创新迭代,愈发多的科技企业作为供应商,成为主机厂智能生态中的重要一环。比如,2024年底,地平线已经在国内汽车高级辅助驾驶市场中占据了超40%市场份额,在国内第三方高阶自动驾驶解决方案提供商中排名第二。包括奇瑞汽车、大众汽车等车企已着手地平线HSD系统批量上车。此前,地平线也为比亚迪全系车型搭载“天神之眼”驾驶辅助系统提供了芯片支撑。

Momenta、华为则分别凭借性价比、智能化技术的创新,吸引众多车企加入各自搭建的智能汽车生态圈。比如通过赛力斯、长安、奇瑞等车企的深度合作,华为的智能驾驶技术得以大规模落地应用。Momenta的合作车企则进一步拓展至广汽丰田等合资品牌。

中信建投在研报中指出,随着辅助驾驶渗透率提升,对应地,激光雷达、摄像头、算力芯片、域控制器等环节将迎来出货量增长和配置升级机会,车载电子元件需求有望爆发。其中,传感器融合方案成趋势。目前,激光雷达搭载下探至10万元车型,价格则降至千元水平,未来,单车搭载激光雷达数量有望增至3个以上;摄像头方面,单车搭载摄像头数量增加、像素升级,环视、车内、ADAS等摄像头需求提升,车载摄像头从平均4~6颗向11~12颗升级,前视像素从2M向5M、8M甚至更高升级。此外,毫米波雷达、超声波雷达的数量也在提升。

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