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数字生命计划,为什么它成为了消费者的新宠?
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数字生命计划,为什么它成为了消费者的新宠?

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  在数字经济与实体经济深度融合的背景下,首发经济正成为企业抢占市场先机的关键策略。近日,捷顺科技(002609)正式推出停车行业首个“AI+停车”生态开放平台,引发行业广泛关注。这一平台不仅重新定义了停车服务的价值逻辑,更以技术革新和模式创新为支点,撬动停车市场的升级。

  “AI+停车”让城市更聪明

  小小停车位,却是大大的“城市病”。我国汽车保有量已达4.53亿辆,但停车泊位缺口超1亿个,传统停车模式成为城市发展的瓶颈。

  一方面,核心商圈停车场普遍呈现“潮汐式”停车现象,高峰时段一位难求,平峰时段大量闲置;另一方面,老旧小区、医院等民生场所长期存在停车资源短缺问题。与此同时,随着新能源汽车保有量突破3000万辆,充电车位供需矛盾日益凸显,全国充电车位日均无效占用率高达43%,“有桩无位”成为新能源车主普遍面临的困境。

  与此同时,全国中小型停车场普遍存在周转率低、增值服务缺失等问题。停车场资源错配与低效运营不仅造成资产价值的严重低估,也加剧了停车资源的浪费,城市交通拥堵问题因此进一步恶化,治理难度加大。

  捷顺科技通过控股子公司顺易通打造的捷停车平台,通过构建“人/车/场/位/桩”一体化的车场档案,并组建大数据团队研发行业垂类大模型,为解决“城市病”提供了方案。

  该“AI+停车”生态开放平台,让停车从被动管理转向主动服务。捷顺科技相关负责人告诉证券时报记者,平台通过动态撮合车位资源,构建“车主智慧停车-车场精准运营”的双向闭环,既解决车主“停车难”痛点,也帮助车场实现从“成本中心”到“利润中心”的转型。

  在战略定位上,平台将作为底层能力支撑公司全业务线。“我们以‘硬件+平台+运营’为基础,结合‘AI+停车’与‘停车+能源’双轮驱动,为智慧城市提供全生态解决方案。”捷顺科技负责人介绍。这一布局不仅契合国家“新基建”政策导向,也为汽车产业和无人驾驶技术发展提供了基础设施保障。

  探索“车位电商”合作模式

  “我们的短期目标是成为行业规范的奠基者,长期目标是构建停车产业的‘美团’模式。”谈及竞争优势,捷顺科技方面信心十足。目前,捷停车已覆盖5.5万智慧车场、2830万联网车位和1.3亿注册用户,月均服务车辆达9000万辆,规模优势显著。

  技术层面上,捷顺科技通过打造行业内最大的“AI+停车”场景网络,成功在全新赛道上占据了领先地位。捷顺科技负责人表示:“我们已通过旗下捷停车平台正式推出‘车位电商’合作模式,利用‘AI+停车’的底层能力,快速稳固了市场地位,并扩大了市场覆盖率。”

  同时,捷顺科技还是业内唯一公开披露拥有停车数据底座与垂类大模型的企业。“数据资产是我们的核心壁垒。”捷顺科技负责人向记者举例称,平台通过AI动态调度、需求预测等模型,可精准匹配供需,将车位利用率从60%提升至85%以上。据测算,这一车位利用率的提高,可释放的增量市场规模约为2000亿元。

  此外,捷顺科技还形成轻量化复制的全新模式。前述负责人表示:“我们的‘车位电商’合作模式最快可以与B端客户当天完成签约、当天上架车位套餐,不用更换软硬件设备,不需要复杂的技术对接调试。”

  生态协同是另一大差异化优势。平台已与200多家生态伙伴合作,打通车机、银行、消费等场景。“未来,停车不仅是停车,而是‘车停下,服务带走’的入口。”捷顺科技负责人描绘了这样的场景:车主通过平台预约车位时,可同步获得充电、购物等优惠,形成“停车+消费”的流量闭环。这种延伸价值,正是首发经济中“创新引领”的典型体现。

  深挖停车市场价值

  在首发经济的背景下,率先推出“AI+停车”生态开放平台为捷顺科技带来了显著的竞争优势。“我们预计3年内连接10万车场、服务3亿车主,彻底改变行业格局。”捷顺科技负责人表示。这一目标背后,是平台对停车市场的深度挖掘。传统设备销售市场规模仅百亿级,而通过车位运营、充电服务等新业务,捷顺科技有望打开更广阔的盈利空间。

  从社会价值看,平台与政府合作紧密。以深圳为例,捷顺科技从2019年的“e约停”试点起步,已升级为推动全市智慧停车平台建设的主力军,通过错峰共享缓解核心区域停车压力。“‘AI+停车’还能助力动静态交通联动管理,比如减少违停、优化城市微电网建设。”捷顺科技负责人透露,平台已纳入多地智慧城市发展规划。

  对于新能源汽车的普及趋势,平台也针对性推出“停充储”一体化方案。“我们将通过数据互联,预判车主充电需求,主动推荐服务。”前述负责人举例称,若系统检测到新能源汽车电量不足,可自动匹配目的地充电车位。

  对于上下游产业链的促进作用,捷顺科技也充满期待。前述负责人表示,随着“AI+停车”生态开放平台的推出,传统停车场服务商将面临转型压力。未来的转型方向包括加入生态开放平台或自研转向数据服务。同时,上下游产业链也将迎来协同发展的机遇。

  “首发经济不仅是市场卡位,更是责任与机遇的结合。”捷顺科技负责人总结道。通过“AI+停车”生态开放平台,公司正以技术创新驱动行业变革,同时为城市治理、能源战略提供解决方案。在数字经济与实体经济加速融合的今天,这一首发之举或将成为停车产业从量变到质变的关键转折点。

  (文章来源:证券时报)

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