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快穿之女配逆袭系统:提升消费者满意度与市场竞争力的有效策略解析
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快穿之女配逆袭系统:提升消费者满意度与市场竞争力的有效策略解析

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所有团队均经过专业培训、持证上岗,所用产品配件均为原厂直供,








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通化市(东昌区、梅河口市、辉南县、柳河县、通化县、集安市、二道江区)

  近日,社交媒体平台上很多人热衷于用AI复原孔子、朱熹等古代圣贤,并用现代化的表达来解释他们的理论学说,“我觉得这个挺好的嘛,年轻人根据朱子的画像用新技术把朱子复原,我基本是比较赞成这么做的。”华东师范大学终身教授、朱熹第二十九代孙朱杰人在接受采访时表示,他并不抗拒这种形式,反而觉得年轻人做得很好,值得鼓励。(郎朗任帅)

  杭州4月22日电(王潇婧郭其钰)江南四月春和景明,来自香港、澳门高校的百余个项目团队代表汇聚西子湖畔,“创新融合·共筑未来”港澳青年浙江行活动如约而至。

  此次行程紧凑而丰富,港澳青年通过实地参访、现场推介、项目路演、结对合作等方式,与浙江科创平台、产业平台、龙头企业、投资机构等开展交流对接合作,携手推动浙港澳三地科技创新与产业创新深度融合。

  回眸延续多年的港澳青年浙江行活动,从体验式到伙伴式再到嵌入式,从国情教育到项目合作,从感知历史文化到推动科技创新,其举办形式、主题、内容在变,但初心和愿景始终未变、愈加清晰。

  县域商业涌现新场景、新业态、新模式——

  县城年轻人,钱花在了哪儿?(经济新方位·农村消费观察)

  杯压低,腕轻晃,奶泡浮出,一颗爱心跃然杯中。拿铁上桌,轻抿一口,细腻浓郁。“想不到在这深山民宿,竟能喝到这么精美的咖啡!”春暖花开,四川省绵阳市安州区桑枣镇蝴蝶谷的一家民宿内,咖啡受到不少顾客称赞。民宿负责人肖婷婷是90后,只见她手上不停,边制作,边介绍:“这是我们的新品,用的是中南美洲和非洲的豆子,也是想着大家来能有更好的体验。”

  今年的《政府工作报告》提出,“大力发展县域经济”。中办、国办印发的《提振消费专项行动方案》提出,“完善城乡消费设施”“深入实施县域商业建设行动”。近年来,县域商业日新月异,品类日渐丰富,品牌竞相开店,场景不断拓展,新业态新服务加速涌入,电商、物流、商贸、供销等布局持续优化;像肖婷婷一样的年轻人也越来越多,他们既是生产者,又是消费者,收入稳定增长、消费需求旺盛。

  当年轻人遇上新业态,县域消费将会碰撞出怎样的火花?近日,记者走进县城,看年轻人如何激发消费活力,县域商业又出现哪些新趋势新变化。

  ——编者

  品牌下沉——

  新店新品满足多元化需求

  下午3点,广场遮阳伞下,喝奶茶、吃比萨、品咖啡,年轻人三三两两,边享用下午茶边闲聊;商场里,喜茶、必胜客、星巴克一字排开,点单、制作、送餐一气呵成,店员忙得不可开交。

  “去年我们引进不少品牌,特别是年轻人喜欢的饮品和运动服饰,满足顾客多元化购物需求。”安州区汇星广场总经理助理刘迪说,商场日均客流量约2万人次,最高峰一天能有3万人。

  奶茶店、咖啡店、烘焙店,各类连锁品牌下沉县城,成了年轻人休闲聚会的热门场所,肖婷婷就是这里的常客。“以前要想尝试这些品牌,得去绵阳市里,现在我们这儿也有了。一周总要逛上几回,和朋友来喝下午茶或看电影。”肖婷婷指了指商场楼上的电影院说,最近上映的几部片子她看了个遍,有喜欢的明星开演唱会,她还会特意跑去成都看演出。

  知名品牌越来越多,推动县域消费加速从追求实用向个性化、多层次、品质型转变。

  早餐机、空气炸锅、扫地机器人,这些家用小电器肖婷婷应有尽有,给民宿用,自家也用。“商场里出现了很多新品牌,网上看中的智能家居产品,在店里试用后就想入手。”肖婷婷认为,现在国产智能家居很实用,比如扫地机器人可以解放双手,晚上睡前让它打扫,第二天早上起来,家里干干净净。

  像肖婷婷一样热衷“造家”的,还有26岁的闵碧昊。闵碧昊在镇上的畜牧兽医站工作,一周回县城的家两次。“养了两只猫,实在放心不下,就组装了一个小型家庭物联网。”他打开手机演示,通过将蓝牙音箱、自动喂水机、自动猫砂盆连在同一无线网络下,就能实现远程遥控喂猫。

  新兴品类的小家电深受小镇上的年轻人喜爱。接下来,闵碧昊还打算入手更多智能家居产品,为生活增添一份科技感。

  优质品牌加速下沉,开新店、卖新品,推动县域市场不断扩容升级。

  改造升级——

  创新场景创造高品质体验

  商场3楼,汇星超市,一眼望去十分清爽,生鲜区、零食区、日杂区一目了然,人来人往,却不显杂乱拥挤。“你看看,和通常印象中的超市相比,有啥不同?”指着前方货架,刘迪卖了个关子。

  货架好像低点,东西也没那么满,一眼就能看清。

  “我们做了‘爆改’,货架减少15%,通道面积增加10%,视野更开阔,让顾客购买体验更好。”刘迪介绍,顺应县城年轻人的高品质生活趋势,超市只保留了一、二线品牌,总品类减少20%,但上新净菜、有机蔬菜等品类,每天客单上百件。

  2024年底,商务部等7部门发布《零售业创新提升工程实施方案》,提出推动场景化改造、品质化供给、多元化创新等任务。

  汇星超市去年底改造升级,重新开张不久就见成效。今年清明节假期,销售额同比涨了约15%。

  同样花心思改造的,还有肖婷婷的民宿。每到换季,她就开始“折腾”自家民宿。这不,趁着春光正好,长木桌摆上草坪,铺上白布。一侧堆满花草,另一侧,顾客手拿小槌,将五颜六色的春花和嫩绿的春草铺在帆布袋上,“咣咣咣”,花草在帆布上显出形色。

  “四川人爱喝茶,也乐意亲近大自然。我买了一些装备,让顾客能在民宿体验露营的乐趣。”肖婷婷说,除了烧烤、品茶,她还策划了野菜采摘、苔藓微景观制作、“拓印春天”手工活动等。

  在这名年轻创业者看来,客人之所以选择民宿,看中的就是消费体验。只有不断创新场景、创造体验,才能吸引更多回头客。

  即时零售——

  完善供给镇上来了外卖合伙人

  3个骑手,送了桑枣镇所有的美团外卖。

  一大早,邓涛就戴上头盔、穿上工服,赶往米粉店取餐。订单准时送达,她却顾不上歇。“一天能送100多单,晚上才忙咧,有时一会儿没看手机,后台就有二三十个订单。”作为一名美团乡镇外卖合伙人,31岁的邓涛身板虽小,跑起外卖来干劲却很大。

  近年来,商务部等部门陆续出台支持县域商业发展的政策措施,提出大力发展共同配送、即时零售等新模式,持续推进“千集万店”改造提升,加强县级物流配送中心和乡村终端物流配送设施建设。为配合“千集万店”改造,美团外卖推出乡镇外卖合伙人计划,在乡镇和景区招募外卖合伙人,为小镇青年提供创业就业机会。

  过去,邓涛是全职妈妈,去年依托合伙人计划,她牵头在桑枣镇开辟了美团外卖业务。

  “一开始很辛苦,得一家家上门找商户谈,吸引他们入驻平台。慢慢地,看见我们做起来了,加入的商户也越来越多,这会儿都有20多家了,还有一家我正帮他们制作菜单。”邓涛说。

  对她来说,跑外卖不仅离家近,每月能挣三四千元,还给镇上的商家带来更多机会。“我们这附近有个景区。起初是酒店的客人叫外卖多,现在,越来越多本地人也觉得外卖方便,养成下单习惯了。”说话间,邓涛接到了新订单,仔细看,是熟客,“看来今天中午,镇上超市的老板娘又不想做饭了。”

  小小外卖激发了县域商业活力。为进一步完善县域商业网络设施和业态,各地区各部门加大创新,以供应链、物流配送、商品和服务下沉以及农产品上行为主线,以数字化、连锁化、标准化为方向,进一步推动资源要素向农村市场倾斜。

  依托安州邮政等3家快递物流配送中心,安州区在10个乡镇设立98个配送点和快运专线,完善乡村末端快递物流配送网络,为农产品出村进城、工业品下乡进村打下基础。

  本报记者  游  仪

  《人民日报》(2025年04月22日第03版) 快穿之女配逆袭系统:提升消费者满意度与市场竞争力的有效策略解析的相关文章 芬奇:爱德华兹对局势判断越来越敏锐的相关文章
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