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中国卫通董事长:她们如何找到生活的激情与乐趣

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  成交额排名居前三的是华泰证券、中信证券和国泰海通

  随着投资者需求愈发多元,ETF(交易型开放式指数基金)凭借高透明度、低成本以及交易便捷等优势,在市场中迅速崛起,成为券商推进财富管理转型的重要着力点之一。近日,《证券日报》记者从券商处获悉,上交所向机构内部披露了最新的3月份券商经纪业务ETF成交额、交易账户数量等核心数据。

  从整体格局来看,券商依托高净值客户基础、专业投研能力及ETF生态布局,正逐步构建差异化竞争优势。当前,ETF领域竞争激烈,头部券商凭借综合实力在成交额、客户覆盖面等方面稳居前列,部分中小券商则通过聚焦特色化服务寻求突围路径。

  头部券商领跑

  上交所发布的最新一期《基金与衍生品市场通讯》(2025年第4期)显示,截至2025年3月底,沪市基金产品共825只,资产管理总规模28978.23亿元。其中,ETF共659只,总市值27564.12亿元,较2月底增加0.3%;总份额16719.66亿份,较2月底增加1.44%。3月份,ETF累计成交金额38093.73亿元,日均成交金额1813.99亿元。

  在券商ETF业务的竞争中,头部效应日益凸显。3月份,券商经纪业务ETF成交额排名居前三的是华泰证券、中信证券和国泰海通,当月成交额在市场中的占比分别为10.59%、8.42%、6.92%。华宝证券、东方证券、中国银河紧随其后,3月份ETF成交额占市场的比重分别为6.72%、6.28%、5.16%。无论是3月份单月的ETF成交额占比,还是今年前三个月的累计成交额占比,华泰证券都占据绝对优势,占比均在10%以上。

  持有ETF的规模是体现券商ETF实力的关键指标之一。截至3月末,券商经纪业务持有ETF规模的榜首为申万宏源证券,持有规模占市场比重为19.71%,且今年前三个月持续保持领先位置;中国银河紧随其后,占比为19.67%;中信证券和招商证券的占比均超过5%,分别为6.34%和5.14%。

  在券商营业部经纪业务ETF成交额方面,各家营业部之间的竞争同样激烈,部分中小券商旗下营业部展现出强劲实力。3月份,经纪业务ETF成交额最高的营业部为华宝证券上海东大名路证券营业部,当月成交额占市场比重为5.62%,该营业部今年前三个月均位居榜首。随后是东方证券上海松江区沪亭北路证券营业部,当月成交额占市场比重为2.88%;国泰海通总部位居第三,当月成交额占市场比重为2.84%。

  此外,ETF交易账户数是反映券商ETF活跃客户数量的重要指标。在ETF交易账户数量方面,3月份,华泰证券、东方财富证券交易账户数量占市场份额的比例均超10%,分别为11.67%、10.62%;平安证券、中国银河交易账户数量占市场份额的比例均超过5%。

  截至2025年3月底,上交所基金市场共有主做市商21家,一般做市商12家,共为700只基金产品提供流动性服务,较2月底增加21只。其中,685只基金获得主流动性服务。有做市商的ETF为645只,占全部ETF的98%,覆盖股票ETF、跨境ETF、债券ETF、商品ETF、货币ETF等各种类型。

  券商为基金提供做市服务,持续发挥提供流动性、活跃资本市场的作用,中信证券、方正证券、华泰证券等券商展现出较强的做市服务能力。截至3月底,整体做市服务数量排名前五的是中信证券、广发证券、华泰证券、方正证券、中信建投,做市服务数量分别为559只、549只、451只、364只、358只。主做市服务数量排名前五的券商分别是中信证券、方正证券、广发证券、华泰证券、招商证券,主做市服务数量分别为531只、355只、338只、323只、316只。

  积极构建ETF生态圈

  自新“国九条”(《关于加强监管防范风险推动资本市场高质量发展的若干意见》)提出“建立交易型开放式指数基金(ETF)快速审批通道,推动指数化投资发展”以来,国内ETF市场规模进一步扩大。数据显示,截至最新一个交易日(4月18日),全市场ETF产品共1140只,份额合计为2.8万亿份,资产净值合计为4万亿元,较去年同期增长66%。

  深圳市前海排排网基金销售有限责任公司理财师曾衡伟对《证券日报》记者表示:“近年来,ETF市场快速发展,个人投资者看重ETF的低费率、高透明度、交易灵活等优势,使其成为资产配置的热门选择,机构投资者则青睐ETF的分散化投资、低跟踪误差等特性,能够满足其指数化、系统化投资策略的需求。整体来看,ETF市场发展前景广阔,有望为券商带来丰富的业务机遇。”

  在ETF市场蓬勃发展的背景下,券商积极布局ETF赛道,推动财富管理业务转型,以ETF生态圈为核心纽带,将研究、销售、交易、托管以及衍生品等各项业务紧密相连,构建一套完备的综合服务体系,已成为证券行业的普遍共识。

  “券商可以从多业务环节着手,全方位提升ETF服务竞争力。”曾衡伟表示,券商可通过优化交易与结算服务,降低交易成本,提高交易效率,提升客户投资体验;同时,依托专业投研优势,探索多元化投顾业务服务模式,增强客户黏性、提升客户交易活跃度;强化业务合作与协同,与基金公司合作筛选优质产品,丰富产品供给;还可以针对机构投资者在流动性服务、做市交易等方面的需求进一步提供综合服务。

  当前,头部券商正凭借自身优势不断深化ETF业务布局。国泰海通持续优化ETF生态圈和私募综合服务,加强与优质管理人的深度合作,推进以优质产品配置为核心的资产端能力建设,代销产品业务快速发展。华泰证券发挥基于先进科技平台的交易服务优势,在ETF业务方面积极打造覆盖各类产品选择、产品分析与交易策略的工具,引导客户长期配置,改善投资体验。

  中小券商也在积极寻找差异化发展路径。财通资管高度重视被动权益类产品的战略机遇,持续加大在被动投资领域的资源投入,构建多元化的指数产品体系。国海证券将进一步构建财富管理差异化竞争力和品牌优势,持续打造ETF业务特色,提升品牌价值,增强多元化客户开发和服务能力。

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