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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82
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永辉超市仍处于调改转型带来的前期阵痛。

4月25日晚间,永辉超市(601933.SH)公布了2024年年度报告及2025年第一季度财务报告。去年全年永辉超市实现营收675.74亿元,同比下滑14.07%;归母净亏损14.65亿元,亏损同比增加1.36亿元,扩大10.26%。2025年一季度实现营收174.79亿元,同比下滑19.32%;净利润1.48亿元,同比下降79.96%。

据Wind数据显示,近年来永辉超市年度以及一季度营收逐年下滑,近四年来全年仍处于亏损状态,今年一季度净利润大幅下滑。

永辉超市过往年度业绩永辉超市过往一季度业绩

永辉超市方面指出,公司正处于战略转型的深水区,胖东来模式调改、门店优化与供应链革新纵深推进。2025年第一季度调改门店在销售与利润端整体达成预期目标,标志着“品质永辉”改革迈入攻坚关键阶段。

去年5月,在于东来及其团队的帮扶下,永辉超市通过胖东来帮扶及学习胖东来自主调改两种模式对全国门店进行调改。去年9月,名创优品(NYSE:MNSO,HKEX:9896)拟62.7亿元拿下三成股权入主永辉超市。

截至4月25日收盘,永辉超市(601933.SH)报5.44元,跌3.20%,年初至今跌14.2%。

预计未来一至一年半是改革成果集中释放期

具体来看业绩变动背后的原因,财报指出,去年收入下滑主要是由于零售行业竞争激烈,公司主动进行大幅度门店优化以及战略和经营模式转型。截至去年底公司共完成了31家门店的调改,且调改门店迅速大幅提升客流和销售额,但这批门店主要于下半年调改开业,且门店数占比不大,对公司去年收入整体影响不大,而调改的同时公司关闭232家尾部门店使得公司2024年整体收入有所下滑。而一季度营业收入下滑背后原因相近,主要由于截至2025年3月底公司共完成了47家门店的调改,由于调改的门店数占比不大,且今年一季度较去年同期减少了273家门店(关闭尾部门店),使得一季度整体收入有所下滑。

去年净利润亏损主要由于零售行业竞争激烈导致门店销售承压。年报指出,公司由于战略和经营模型转型,在收入下降的同时公司在门店调改过程中主动优化商品结构和采购模式,在淘汰旧品、引入新品的过程中主动推动裸价和控后台的策略,此过程中,公司整体毛利率短期受到了一定的影响,同比减少0.78个百分点,此外,对集团长期亏损或准备闭店门店的相关资产计提减值准备2.08亿元。

今年一季度净利下滑主要系毛利率同比下降1.35个百分点。财报指出,随着3月底供应商大会的召开,未来公司选品及定价策略将发生重大改变,在此基础上,商品毛利率将得到进一步的恢复和增长。另外,公司持有的Advantagesolutions股票本期产生的公允价值变动损益为-1.72亿元,较上年同期0.77亿元减少利润2.49亿元。

2024年,永辉超市主动寻求变革,一方面全面学习胖东来模式调改门店及组织转型,截至2024年底已完成31家门店商品结构调整与服务升级;另一方面加速关闭尾部门店超232家;同时,公司通过出售资产回笼资金达18.15亿元。截至去年底,超市业务已进入全国29个省市,门店共计775家。

截至4月25日,永辉超市共完成了61家门店的胖东来模式调改。财报指出,调改门店的营业收入、客流均实现了大幅增长。据澎湃新闻记者获悉,今年第一季度,永辉超市已完成调改的“稳态门店”即开业满3个月的门店,保持稳定盈利。截至3月底,41家开业满3个月的“稳态调改店”3月单月实现利润1470万元、一季度累计实现利润7472万元。41家“稳态调改店”一季度面向门店一线员工发放奖金与分红累计达2634万元。

据记者了解,预计至2025年6月底,永辉超市全国调改门店将突破124家,2026年农历春节前目标锁定300家。永辉方面指出,随着调改门店占比提升、闭店收尾及供应链改革深化,未来12个月至18个月将是改革成果集中释放期,永辉有望迈入新的发展期。

未来坚定胖东来模式,强调供应链变革

永辉超市还在年报中强调,坚定胖东来模式和品质零售的战略方向始终不变,打造更适合中国主流家庭的国民超市。在经营计划方面,首先需要进行供应链变革,聚焦核心供应商、聚焦核心大单品,聚焦长期主义,与核心供应商建立长期的深度合作。

供应链变革是永辉转型“品质零售”的重要抓手。年报指出,去年全年永辉超市研发升级自有品牌商品120款,其中20余款年销售额突破5000万元,引入品牌新品近5万支,通过生鲜源头直采、肉禽自配送、食用品“去KA模式”等供应链变革,完成近3万支商品去KA调整。

3月29日,永辉超市2025年度全球供应商大会在许昌召开,名创优品集团创始人、董事会主席兼首席执行官、永辉超市改革领导小组组长叶国富明确提出供应链升级策略,即“三个聚焦、一个反对”:聚焦核心供应商、聚焦核心大单品、聚焦长期主义,坚决反对换一个采购员就换一批供应商。而大批外贸型企业与永辉超市实现对接,极大推动了永辉超市的供应链革新,有助于快速提升供应链体系优化和商品焕新。

针对近期全球供应链震荡与外贸企业困境,4月7日,永辉超市发布《致中国优质供应链的一封信》,为出口受阻企业开通“15天极速上架”绿色通道,并提供品牌推广与新品开发支持。

据悉,截至2025年4月22日,永辉超市已与超300家优质供应链企业进入采购洽谈阶段,包括供货山姆、开市客等美国超市的众多中国制造企业。4月22日,永辉超市在北京、福州、杭州等城市的调改门店推出“外贸优品专区”,带动多个外贸型企业走进内需市场。

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