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国模露露客厅沙发_让你体验前所未有的视觉盛宴与激情碰撞

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上证报中国证券网讯(李子健记者周亮李五强)“仅上午就接待了150批客户,意向客户有20批,意向金额达到20万美元左右。”4月15日,在广交会会场上,广州工控集团旗下万宝冰箱相关负责人李广鸿对记者表示。

广东是我国改革开放的排头兵、先行地、实验区,像万宝冰箱这样具备外贸竞争力的广东家电企业不在少数。“出口优势是我们最大的信心!”“以创新赢得海外市场!”“高端突破本地化适配运营!”多位参展商向记者表示,客户更多关心的是产品技术水平、研发能力、产品性价比等,他们对于拓展海外市场仍然信心十足。

面对美国所谓“对等关税”的影响,广东家电上市公司不仅稳住了企业经营的基本盘,还及时推出股票回购等计划,增强投资者信心。

加速布局新兴市场

中国机电产品进出口商会表示,中国制造业产能占据全球市场35%的份额,产业链完备,活力足韧性强,只要政府、行业、企业等各方坚定信心,形成合力,任何艰难险阻都将被克服,中国企业对外贸易和投资市场的多元化战略也将打开全新局面。

格力电器相关人士表示,公司以“让世界爱上中国造”为使命,不断完善全球市场布局,目前公司产品已服务于190多个国家和地区,尤其在中东、欧洲、东南亚等市场实现持续稳定增长,美国市场业务占比不高。

针对美国所谓“对等关税”的影响,格力电器相关人士表示,关税成本将抑制美国家电需求,导致产量减少并延长产品更新周期。美国市场吸引力下降将加速行业向东南亚、中东非、拉美等新兴市场转移,在多元化市场中产生新机遇。

另一方面,广东家电企业通过积极布局全球市场,在新兴市场已打开局面。广州工控集团旗下万宝冰箱相关负责人李广鸿表示,公司在泛亚太、非洲、南美等地区的出口增长较快,产品海外市场份额及品牌影响力稳步提升。

创维集团副总裁、创维白电负责人吴启楠介绍,公司业务代表快速与共建“一带一路”国家沟通,针对当地消费者的习惯、需求,定向开发功能及配置,目前出口业务实现较快的增速。

对于共建“一带一路”国家出口增长明显的原因,吴启楠解释称,主要是中国产品竞争力的提升,中国制造产业链在全球来看,性价比最优、效率最高、配套最齐全。前期当地消费者可能更喜欢日韩或者欧洲的品牌,但时至今日,中国产品已经完全达到海外品牌同等水平,甚至通过产品迭代、性能追赶,实现超越。

“后续,公司将加强在新兴市场的开拓力度,重点布局共建‘一带一路’国家市场,通过本地化营销渠道、品牌建设等进一步提升份额。”格力电器相关人士也表示。

美的集团同样深入全球化布局。公司相关人士称,2024年美的系自有品牌在多个国家和多个家电品类均取得市场突破,如美的系冰箱产品在马来西亚、沙特、智利等国家取得市场份额第一,在越南、泰国等国家提升至市场份额第二;美的系洗衣机产品在马来西亚和沙特的市场份额分别达到第一和第二;家用空调产品在巴西、埃及的市场份额连续多年位居第一;此外,美的系微波炉、洗碗机、风扇、电压力锅等品类产品在部分新兴市场国家的市场份额亦位居前列。

构建全球化产能布局

面对美国所谓“对等关税”,广东家电企业以全球视野构建多元化产能布局,通过灵活的生产布局、高附加值的产品结构、深厚的产业链基础,以及产能与市场的双重韧性,不仅缓解了短期冲击,更在全球产业分工中占据了更主动的地位。

国信证券相关研报分析称,家电上市公司较早进行海外产能布局,关税实际影响相对有限。美的集团2024年对美收入占比在6%-7%,预计可通过南美产能覆盖美国需求;海尔智家2024年美洲收入占比为28%,公司收购的GEA在美国及墨西哥拥有大量产能,预计能满足北美80%的需求,其余需求预计东南亚等生产基地能逐步满足;格力电器、海信家电美国收入占比不足3%,影响较低;tcl智家预计美国收入占比不足5%,目前正规划东南亚产能以供应美国等海外市场。

tcl科技作为中国企业出海的代表之一,自1999年起便开启海外布局。出海过程中,TCL科技立足技术研发、智能制造和产业链优势,积极推进本地化生产基地建设,与当地企业共建产业配套链条,培育当地产业生态,从而实现双赢。截至目前,TCL科技已在越南、墨西哥、印度等地区建有制造工厂。

“全球化业务布局不仅缩短了公司产品与全球市场的距离,有效降低物流成本,还有助于公司灵活应对地缘政策变化带来的风险,为公司在全球市场的稳定发展奠定坚实基础。”TCL科技相关人士称。

“实际上,在2023年之后,公司加大了海外生产基地的建设力度。”美的集团相关人士表示,这标志着美的从过去的“中国供全球”模式转向“区域供区域”的供应布局建设。

据介绍,美的集团已在海外设有22个研发中心和23个主要制造基地,遍布南美洲、北美洲、欧洲、亚太、中东及非洲等区域的十多个国家。未来,公司还将持续拓展海外制造布局,推动海外新工厂的建设与投产。

格力电器相关人士则表示,公司在国内外布局了77个生产基地,形成了产业集聚和上下游产业链的高度协同发展,保证了公司产品及核心零部件的自主制造,进一步保障公司产品竞争力。

“公司近年来加速技术创新,稳步推进核心零部件国产替代进程,如在芯片领域,公司通过自建芯片工厂,自研自制芯片的方式解决核心零部件瓶颈,摆脱对国外技术的依赖。”上述人士称。

多方举措维护资本市场稳定

广东企业凭借全球化战略布局与技术创新的双轮驱动,不仅稳固了经营基本盘,更通过主动的资本市场举措,如股票回购计划、大手笔分红,展现出强大的抗风险能力与市场信心。

梳理近期广东上市公司公告获悉,广东多家A股上市公司用实际行动维护公司股价稳定,未回购的提议回购、已回购的宣布加速回购,董监高“关键少数”跑步进场增持,在减持的股东也按下“暂停键”。

TCL科技4月9日披露《关于董事长提议回购公司部分股份的提示性公告》,基于对公司未来发展的信心,公司董事长提议公司通过集中竞价交易方式回购公司股份7亿元至8亿元,以实际行动切实维护全体股东利益。

美的集团坚持维护股东权益,保障持续稳定的分红政策。美的集团2024年度现金分红再创历史新高,分红方案为每10股派发现金35元,现金分红金额规模达267亿元,较上年度分红金额提高近30%,分红金额占归母净利润比例近七成,较上年度提升了8个百分点。

在持续提高分红的同时,美的集团亦持续推出实施了一系列股份回购的方案,维护公司市值稳定与全体股东利益,美的集团在今年3月底发布2024年报之际,就曾公告计划以自有资金50亿元至100亿元回购股份,其中70%及以上将用于注销并减少注册资本,增厚每股收益;在近期市场剧烈波动之时,4月8日早间,美的集团再次发布公告,以集中竞价方式回购公司A股股份,回购价格不超过100元/股,回购金额不超过30亿元、不低于15亿元。

格力电器相关人士称,4月7日以来的稳市“组合拳”快速出手、协调发力,中央汇金、中国诚通等相继宣布增持,中央汇金明确将继续发挥好资本市场“稳定器”作用,央行表态必要时向中央汇金公司提供充足的再贷款支持,同时多部门协同打出“中国版平准基金”组合拳,缓解上市公司面临的市场波动,为企业“护航”。

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