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近日,“供应链第一股”怡亚通发布2024年财报,其中,关于酒类业务营收数据“消失”的情况引发行业关注。

财报数据显示,2024财年,怡亚通实现营收达776.16亿元,同比减17.8%。归母净利润为1.06亿元,同比减24.92%。扣非归母净利润为9197万元,同比增长14.92%。经营活动产生的现金流净额增长191.42%。但未披露酒类营收相关情况。

值得关注的是,去年同期,怡亚通除营收数据外,其关键经营数据全线下滑。其中,扣非归母净利润同比下滑68.50%、经营活动产生的现金流净额增长同比下滑81.87%。此外,在2023年财报中,怡亚通列出供应链业务中,酒饮业务营收为27.13亿元;品牌运营/自有品牌中酒饮营收为5.88亿元。

当下,结合曾经曝出的“大唐酒业”被怡亚通“扫地出门、怡亚通布局清香酒等事件,以及白酒赛道整体调整的行业现状,关于怡亚通酒类业务的发展业内已有多种猜想。

01

分销得利,

酿酒难成?

怡亚通与酒有着不解之缘,怡亚通成为“供应链第一股”背后,酒类销售为其贡献了“大量营收指标”。

公开资料显示,怡亚通早在2008年便开始“饮酒”。彼时,怡亚通成立了全资子公司深圳市怡亚通深度供应链管理有限公司(曾用名:深圳市怡亚通酩酒供应链管理有限公司),其主要业务为酒类批发、供应链管理和进出口业务,未涉及到酒类生产领域。

2009年,怡亚通推出了“380分销平台计划”。2014-2018年,怡亚通前述计划陆续落地,其在全国300多个地级市成立分公司,并与各地经销商形成合资公司从而绑定终端门店。主要形式为通过大规模采购后卖给经销商,赚取中间差价及一定的服务费收益。其中,2018年,怡亚通酒饮分销业务达到近100亿元的收入巅峰。

或是在供应链端酒类销售取得一定成效,以及更大利润的驱使,怡亚通开始向酒类上游探索。

资料显示,2019年至2021年,怡亚通获得钓鱼台、国台、习酒、金沙酒业等企业授权,合作推出多款定制酱酒产品。2021年2月,怡亚通还曾发布公告称,拟与仁怀遵密商贸、王城汇酒业、成都同创共赢酒业共同出资设立汪家烧坊酒业,但合作无疾而终。

据了解,怡亚通的酒业“高光时刻”为2017年,营收达到26.76亿元的历史最高点随后便开始回落。近年来,怡亚通通过和知名酒品牌联合打造产品,业绩开始回暖。资料显示,钓鱼台珍品一号、国台黑金十年、习酒古韵酱香品牌等系列产品较为旺销。2022年,怡亚通通过旗下孙公司完成了对大唐酒业60%股权的收购。

不过,怡亚通仅入主大唐酒业一年时间,便于2023年宣布退出大唐酒业。几乎同期,12家“秘造酒业”公司及大唐酒业被怡亚通转让处置,均被列为“不再纳入合并范围的子公司”。

彼时,有分析人士表示,怡亚通买进的大唐酒业有不少遗留问题,当时买进或是基于蹭热点,但现在怡亚通觉得生意不是那么好做就开始剥离资产。

酱酒赛道折戟后,怡亚通于2023年布局清香酒赛道,参与方式亦是与当地酒企成立合资公司。不过,最新来看,怡亚通与“清香”的交集,已然停留在去年10月。

从怡亚通的2023年财报我们亦可得知,多年布局酒类上游后,怡亚通并未有取得突破性进展,且酒类生产占据总营收比重极低。财报数据显示,报告期内怡亚通酒饮品牌运营/自有品牌的营收为5.88亿元,同比下降了25.23%。而2023年,怡亚通整体营收规模为944.22亿元。

02

怡亚通再寻“风口”?

值得关注的是,从怡亚通涉足白酒生产的时间点来看,其“蹭热点”特征显著。在2018年左右,酱酒热度持续攀升,怡亚通加速酱酒布局。2023年左右,以汾酒为代表的清香型出现“反攻”趋势后,怡亚通便积极布局清香酒生产业务。昨日,据媒体报道,怡亚通又宣布跨界新能源。

事实上,以怡亚通2024年财报为依据,怡亚通的营收来源仍在其供应链老本行上,占比超9成。而频繁跨界后怡亚通财报数据的变动情况,却引起了不少行业人士的质疑。

从2024年财报来看,拥有十几年传统产业跨界经验的怡亚通,其固定资产占比总资产仅为3.78%。同期其负债率破80%大关,达81.87%,总负债为471.1亿元,其中短期有息负债231.27亿元,占总负债比例接近50%,同时,怡亚通毛利率仅为4.31%,公司或存在流动性风险和财务压力。

有业内人士直言,国内产业调整、消费市场疲软下,传统供应链企业普遍存在增长压力。怡亚通持续跨界热门赛道,亦或为更容易获得贷款。整体来看,这一巨头正在遭遇转型之痛。

怡亚通的财报亦证实了上述内容。财报中,怡亚通传统业务“分销与营销”或2024年最大跌幅,为20.43%。不断跨界寻路的怡亚通,能否及时做好业绩修复呢?

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