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温州星巴克事件无马赛克:探寻快速反弹的多重因素
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温州星巴克事件无马赛克:探寻快速反弹的多重因素

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  转自:北京商报

  当前,“反内卷”已经上升至国家高度,保险业开始陆续行动。4月22日,北京商报记者梳理发现,进入4月以来,福建省、河北省廊坊市、安徽省等各地先后发布了行业公约或行业倡议抵制内卷,重点聚焦于银保渠道,从“报行合一”、杜绝恶性竞争等方面进行了要求。

  保险行业的内卷式竞争早已“享誉”业内,不同机构之间、不同渠道之间、不同产品之间、机构内部员工之间,怎一个“卷”字了得。在业内专家看来,保险业的反内卷,应重点引导保险公司加强战略部署,创新产品和延伸产业链,而不是长期陷于现有产品的边际改善、简单模仿。

  强化行业自律

  进入4月,反内卷的风在保险业逐渐吹起。

  4月21日,安徽省银行业协会与保险行业协会联合发布《安徽省银行代理保险业务反内卷联合倡议书》,其中提到,严格遵循“报行合一”监管要求,坚决抵制恶性价格战、虚假宣传、诋毁同业等行为,将竞争重心转向服务品质提升、产品创新优化、客户体验升级等领域。

  除了安徽省,福建省也有类似动作,4月初,福建省保险行业协会发布了《福建省人身保险银保业务自律公约》,其中提到,费用管理方面,保险机构应全力防范“内卷式”竞争,不得开展涉及虚列佣金、恶性竞争、实施账外支出等违规活动。此外,北京商报记者了解到,廊坊市保险行业协会近期也发布了《廊坊市保险行业抵制“内卷式”竞争倡议书》。

  综合来看,各地的反内卷倡议主要聚焦于银保渠道,对恶性价格战、银保“小账”等行为提出制止性倡议。北京社科院副研究员王鹏表示,银保渠道在实际操作中暴露出的问题尤为突出,如虚列佣金、恶性竞争、实施账外支出等违规活动频发,这些行为不仅会损害消费者权益,也严重破坏了市场的公平竞争环境。

  当前,不仅是保险业在反内卷,可以说,反内卷已经引发了国家层面的高度关注。2024年7月,中共中央政治局会议提到要“强化行业自律,防止内卷式恶性竞争”。今年1月,国家发展改革委副秘书长袁达在国务院新闻办公室举行的“中国经济高质量发展成效”系列新闻发布会上表示:“2025年,要综合整治‘内卷式’竞争。”

  内卷负反馈

  所谓“内卷”,并非一个严肃的经济学名词,该词最初是在职场等领域用来描述非理性竞争带来的精神焦虑,此后延伸到经济领域,表现为企业间过度价格竞争、同质化竞争带来的压低利润、资源浪费等诸多问题,从良性竞争演变为零和博弈。

  不得不承认,当前保险业正深陷内卷旋涡。在渠道方面,保险公司在代理人团队扩充等方面不断发力,各种代理人激励机制层出不穷。在产品方面,每一个“爆款”产品出现便会引来业内集体模仿,很多产品的保障范围、条款设计、费率结构等高度相似。更有甚者,为抢占银行、中介公司等优质渠道资源,支付高额手续费,导致渠道成本攀升。

  “当前行业保险产品同质化非常严重,很多产品如出一辙,所以代理人之间销售竞争很激烈,甚至为了促成签单,无奈以返佣来吸引客户。”某头部险企代理人向北京商报记者吐槽。

  内卷只是外在表现形式,能折射出更深层次的问题。中国投资协会上市公司投资专业委员会副会长支培元分析,返佣等违规行为也让消费者质疑保险交易的公正性和透明度,降低购买意愿,阻碍行业健康可持续发展。而且,恶性竞争压缩了保险公司利润空间,影响其盈利能力和偿付能力,削弱了行业抗风险能力,不利于行业长期稳定发展。

  “虚列佣金等行为,与其说是内卷,不如说是市场违规行为恶性循环和溢出。”北京工商大学中国保险研究院副秘书长宋占军进一步分析,以上行为是保险行业长期存在的违法违规行为,监管机构和保险公司都应严格予以制止。

  探索反内卷之道

  当反内卷上升至国家高度,保险行业也必须思考如何反内卷。站在监管的角度,从银保渠道的“报行合一”,到即将到来的个险“报行合一”,以及正在酝酿的非车险“报行合一”,无疑是在一次次吹响反内卷的号角。

  保险业的内卷现象并非一朝一夕形成,也不是可以轻松解决的问题。在业内专家看来,保险公司反内卷,需要思考如何在经营思路、产品、渠道等方面进行变革与创新,走差异化之路才是突围之道。

  宋占军直言,反内卷的重点应引导保险公司加强战略部署,创新产品和延伸产业链,开展价值投资,而不是长期陷于现有产品的边际改善、简单模仿。

  从产品和渠道角度,王鹏进一步分析,在产品方面,保险公司应致力于差异化竞争,通过深入市场调研和精准定位,开发具有独特卖点和竞争优势的保险产品,以满足消费者的多样化需求。在渠道方面,保险公司应实施多元化渠道布局策略,积极拓展其他销售渠道,降低对单一渠道的依赖。同时,加强渠道合作与管理也是必不可少的环节,与渠道合作伙伴建立长期稳定的合作关系,共同制定合规的销售策略。

  北京商报记者李秀梅

  本报记者 刘 琪

  4月22日,国家外汇管理局(以下简称“外汇局”)公布2025年3月份银行结售汇和银行代客涉外收付款数据。数据显示,按美元计值,2025年3月份,银行结汇1896亿美元,售汇1916亿美元。2025年1月份至3月份,银行累计结汇5290亿美元,累计售汇5866亿美元。2025年3月份,银行代客涉外收入6920亿美元,对外付款6428亿美元。2025年1月份至3月份,银行代客累计涉外收入18871亿美元,累计对外付款18354亿美元。

  对于今年以来我国外汇市场运行情况,外汇局副局长、新闻发言人李斌表示,今年以来,外部环境发生深刻变化,国际金融市场波动加大,风险挑战增加。我国加快构建新发展格局,扎实推动高质量发展,实施更加积极有为的宏观政策,有力有效应对外部挑战,经济保持回升向好,外汇市场运行总体平稳。

  谈及未来我国外汇市场走势,李斌表示,尽管外部环境不稳定、不确定因素增多,但我国加快实施更加积极有为的宏观政策,靠前发力推动各项政策落地见效,经济优势多、韧性强、潜能大,将继续支撑外汇市场稳健运行。

  李斌谈到,首先,我国经济运行开局良好,有力提振了市场信心。今年以来,我国加大宏观政策调控力度,部署实施更加积极的财政政策和适度宽松的货币政策,制定并实施提振消费专项行动方案,经济运行起步平稳,延续回升向好态势。一季度,我国经济同比增长5.4%,环比增长1.2%。国内需求扩大,社会消费品零售总额、固定资产投资同比增速分别较2024年全年加快1.1个和1.0个百分点。3月份我国制造业采购经理指数(PMI)为50.5%,连续2个月处于景气区间。未来我国将根据形势需要及时推出新的增量政策,把扩大内需作为长期战略,推动科技创新和产业创新融合发展,对人民币汇率稳定和外汇市场稳健运行形成支撑。

  其次,我国持续扩大对外开放,积极稳外贸稳外资,有助于国际收支保持基本平衡。外贸方面,近年来我国外贸企业主动开拓多元化市场,稳步推进区域经贸合作,2024年我国对东盟、共建“一带一路”国家进出口占比分别为15.9%和50.3%,较2017年分别提高3.4个和23.8个百分点。我国企业快速响应全球市场的多样化需求,加快培育外贸新模式,推进制造业转型升级,不断突破关键核心技术,外贸竞争力提升,产业链供应链更加稳固。外资方面,今年2月份国家出台《2025年稳外资行动方案》,为外资来华展业兴业提供良好营商环境。同时,我国稳步扩大金融市场开放,拓宽跨境投融资渠道,人民币多元化资产配置功能凸显,境内证券市场对外资吸引力有望继续增强。外汇局持续深化外汇领域改革开放,将继续出台支持跨境贸易发展、便利跨境投融资的政策措施,助力更好稳外贸稳外资。

  第三,我国外汇市场韧性提升,抵御外部冲击的能力增强。近年来,人民币汇率市场化形成机制不断完善,汇率弹性增强。同时,企业积极运用外汇衍生品管理汇率风险,并更多使用跨境人民币结算降低货币错配风险。2025年一季度,货物贸易项下人民币跨境收支占比、企业外汇套期保值比率较上年均有所提升,企业应对汇率波动的能力增强,市场预期和交易更趋理性有序。

  李斌表示,下一步,外汇管理部门将持续强化外汇形势监测,保持汇率弹性,有效发挥汇率调节宏观经济和国际收支自动稳定器功能,同时不断丰富跨境资金流动宏观审慎管理工具箱,坚决对市场顺周期行为进行纠偏,防止汇率超调风险,防范跨境资金异常流动风险,维护国家经济金融安全。

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