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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82
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我国外贸韧性不减,一季度货物贸易进出口总值突破10万亿元,首季实现平稳开局。近日,京东、阿里等电商巨头纷纷开辟“外贸优品”绿色通道,为外贸企业拓内销、稳产能提供支撑。

来源:摄图网

我国外贸首季平稳开局,稳步推进内外贸一体联动

4月14日,海关总署发布外贸首季报。2025年一季度我国货物贸易进出口总值10.3万亿元,同比增长1.3%,我国外贸韧性不减。

出口方面,今年一季度,我国出口规模达6.13万亿元,实现6.9%的较快增长。其中,对170多个国家和地区出口实现增长。中国制造高端化、智能化、绿色化转型动能强劲。船舶和海洋工程装备、专用装备出口分别增长10.8%、16.2%。新能源产品继续在全球绿色转型中发挥重要作用,风力发电机组、锂电池、电动汽车等出口分别增长43.2%、18.8%、8.2%。

国内市场方面,今年3月,《提振消费专项行动方案》印发,提出消费品质提升行动,要求提高内外贸一体化水平。促进内外贸标准认证等制度衔接融合。支持外贸产品拓内销,开展外贸优品中华行活动,引导外贸代工企业加快培育自主品牌。落实国内贸易信用保险支持内外贸一体化政策。

4月10日,商务部新闻发言人何咏前在商务部举行的例行新闻发布会上表示,商务部稳步推进内外贸一体化工作,持续举办外贸优品中华行活动,搭建外贸企业拓内销平台,在市场准入、渠道开拓、财政金融、服务保障等方面加大对外贸企业拓内销的帮助力度,促进内外贸渠道对接、品牌对接、产销对接、标准对接。

行业方面,机电产品、纺织服装、轻工家具、医药保健、五矿化工、食品土畜等六大全国性进出口商会,以及中国商业联合会、中国物流与采购联合会、中国纺织工业联合会、中国连锁经营协会、中国百货商业协会等五大行业和流通协会联合发布倡议,将响应“外贸优品中华行”号召,帮助企业拓展渠道、对接品牌,为企业送政策、送服务。

多方巨头开通“内销”直通车,助力外贸企业开拓国内市场

近日,商务部组织有关商协会、大型商超和流通企业座谈,研究更好发挥各自优势,帮助外贸企业扩宽内销渠道。

4月11日,京东宣布,未来一年内,将大规模采购不低于2000亿元的出口转内销商品,帮助外贸企业快速开拓国内市场。京东将依托自营模式和供应链能力,安排专业采销队伍驻点办公,直接采购外贸企业的优质产品,并开设外贸优品专区,通过流量倾斜、全渠道营销支持,加快打开销路。针对入驻京东的外贸商家,京东也将提供密集培训,加大补贴及各类资源支持,帮助商家快速拓展国内市场。

同日,阿里巴巴集团旗下盒马宣布,即日起面向外贸企业正式开放24小时绿色入驻通道,匹配高效的物流供应链支撑、联合开发自有品牌创新商品,助力中国优质的外贸企业开拓国内市场。盒马表示,欢迎百货品类(家居用品、户外运动、宠物、美妆、母婴、康养等)外贸企业入驻,后续还将上线“外贸专区”。

百度宣布,将利用AI技术和平台流量优先扶持100万家企业出口转内销,开拓国内市场。在数字人直播层面,百度慧播星数字人计划助力100万家企业免费数字人直播,同时安排专业技术和交付团队助力各外贸商家在各大平台低门槛实现直播带货。

4月12日,东方甄选(01797.HK)微信公众号披露,为了更好地帮助优秀外贸企业快速拓展国内大市场,为扩大内需战略注入新动能,东方甄选即日起正式启动“外贸优品入驻”专项行动,让更多优质外贸产品走进直播间,服务国内消费者。

零售商超方面,4月14日,大润发宣布,正式启动外贸优品进商超专项扶持计划,通过全渠道资源整合,推动优质外贸商品加速触达国内消费市场。大润发官网已增设中国外贸企业绿色报名通道,并成立专项小组委员会,筹备“外贸优品中华行”线下招商会,首场将于上海、广州、济南、沈阳四城同步启动。

武商集团(000501.SZ)官网4月9日发布倡议书,提出拓展销售渠道、提供数据支持、优化供应链管理等举措,拟通过促销活动加速外贸商品流通。其倡议全国的购物中心、百货和超市等市场主体携手合作,形成合力,共同帮助消费品出口企业拓展国内市场。

永辉超市(601933.SH)微信公众号4月7日发布致中国优质供应链的公开信,提出开通“绿色通道”(15天极速上架);对于渴望产品升级的供应链企业,永辉将作为“市场助手”共同开发新产品。

华润万家将联合优质外贸企业开发自有品牌,释放产能;通过旗下商贸公司,提供“代理+经销”双引擎,助推出口外贸企业加速在中国市场的成长。

加快培育消费品优质品牌

渠道畅通之下,中国消费品优质品牌培育方面也有好消息传来。

4月11日,工业和信息化部发布首批中国消费名品名单,涵盖轻工、纺织、食品、医药四大行业,包括企业品牌93个、区域品牌43个,还公布了中国消费名品成长企业42家。

A股市场上,海尔智家(600690.SH)、晨光股份(603899.SH)、老板电器(002508.SZ)、劲仔食品(003000.SZ)、鱼跃医疗(002223.SZ)等上市公司上榜。

据了解,“中国消费名品”从产品创新力、市场竞争力、品牌影响力、文化赋能力等多维度进行价值评价,为消费者甄选优质产品提供权威参考。

工信部明确,鼓励地方加强名品企业宣传推广,加大政策支持力度,加快培育特色优势产业和消费品优质品牌。中国消费名品企业应严格遵守国家法律法规,诚信守法经营,积极履行社会责任,向消费者提供高质量产品和高品质服务。

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