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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

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Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82

Deprecated: strpos(): Non-string needles will be interpreted as strings in the future. Use an explicit chr() call to preserve the current behavior in /www/wwwroot/4-17ll.com/label.php on line 82
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界面新闻记者|王婷婷

房地产市场正处“止跌回稳”关键时期,开发商要主动求变,调整策略以适应市场新节奏。

厦门国资房企象屿地产也不例外,深耕上海等核心城市策略已定,缩编只是迟早问题。

近日,据媒体报道,象屿地产正进行大规模组织调整,原天津公司、唐山公司合并至沪浙区域,重庆公司合并至江苏区域,调整完成后,全国仅剩余三家区域公司,分别是沪浙区域、江苏区域、海西区域。

在本次调整过后,基本人员变化不大,原天津总经理调入沪浙区域分管运营管理部。

一名接近象屿地产的人士告诉界面新闻,“原来天津,唐山和重庆就不是区域公司,内部叫单体公司,现在只是纳入区域管理,其实人没怎么动。”

上述知情人士表示,该调整也并非近期发生,是于今年年初进行,“已经两个多月了。”据界面新闻了解,除了原天津总经理调入沪浙区域之外,沪浙区域也有人员调至天津。

近年来,房地产市场面临深度调整,不少民营房企陷入债务困境,不再现身于公开土地市场。象屿地产作为闽系国资房企,逐渐在行业崭露头角,不仅大手笔拿地,为了迅速打开局面还大举招兵买马,扩充团队建设。

去年下半年,象屿地产招来知名地产经理人佟文艳,担任沪浙区域总经理助理。

佟文艳在地产行业有着丰富的从业经历,入行十余年间她曾先后任职于绿地集团、旭辉集团、泰禾集团以及上坤集团、中南锦时,从营销一线做到上市公司核心高管。

在任绿地时期,佟文艳从企划专员升至绿地事业二部策划中心总监;2015年她加盟民营房企旭辉,担任上海区域总经理助理兼营销总监;三年后佟文艳加入泰禾,担任上海区域营销副总经理。再之后,她又相继担任上坤地产副总裁、中南锦时营销副总裁。

此前,象屿地产已引入多名外部高管。比如恒大管培生出身的林文希,去年上半年加入象屿地产担任成本管理部负责人;原中南集团副总裁杨杰也加盟象屿地产,担任福建区域总裁。

原祥生地产环南京城市公司副总经理刘宏亮,也于去年6月出任象屿地产沪浙区域营销管理部总监;3个月后,前金辉集团营销总经理孙群存也加盟象屿地产,担任集团营销中心总经理。

不仅如此,象屿地产去年年初还对其重仓区域沪浙区域“换帅”,由原金地商置华东区域副总裁兼环沪公司总经理鲍轶群出任沪浙区域总经理一职。

象屿地产今年再进行区域调整,也是其深耕策略的继续深化,将重点发力长三角、海西区域。尤其以上海为核心的长三角区域,成为象屿地产的战略要地。

不仅建立了“上海+厦门”双总部模式,拿地也多集中于上海、苏州等核心城市。以上海为例,象屿地产曾挤进房企销售TOP10。

中指研究院数据显示,2022年,象屿地产以237.42亿元的销售额排名第九,不仅超过上海本土房企宝华、大华,也比建发房产多卖30亿元以上。

2023年象屿地产更是在上海“扬眉吐气”,以205.7亿元的销售额排第六名,上海地产、中国铁建、大华、绿城、建发等房企均在其后。

但这之后,房地产市场开始回暖,土地市场渐热,上海成为品牌房企的必争之地,象屿地产运势不如之前,多次拿地却多次“陪跑”。

中指研究院数据显示,2024年全年,象屿地产在上海共摘得三宗地,权益地价合共68.6亿元,与2023年的公开市场拿地数量持平,但远低于2022年。最终体现在销售成绩上,2024年象屿地产直接跌至第14名,全年销售额仅119.1亿元。

2025年,房地产市场“止跌回稳”的关键一年,上海作为全国楼市风向标,象屿地产决心在此扭转局势,拿地更积极了,核心地块的土拍几乎一块不落。

只是,对于拿地这件事,不仅考验房企的资金实力,还有运气的成分存在。2025年上海首场土拍中,松江区SJS30003单元01-18号地块迎来保利发展、招商蛇口、国贸、象屿4家竞买人,最终保利发展胜出。

2月份,象屿地产再展开对奉贤新城10单元06-07地块的争夺,结果仍未如愿,地块被龙湖&建华收入囊中。

3月初,象屿地产对嘉定新城核心区的F03A-4地块势在必得,在地块开拍之前就对目标地块发出招标计划公告。遗憾的是,最后赢家是招商蛇口。

直到3月底,象屿地产才打破在上海的拿地僵局,以总价66.79亿元、溢价率18.97%拿下闵行兰香湖组团用地。

该地块只有一个竞争对手联发集团。据界面新闻了解,象屿地产此次拿地之所以能够取胜,是因为两家开发商同为厦门国资房企,没必要激烈争抢将地价推太高。

象屿地产知情人士告诉界面新闻,“闵行项目还是要打产品,做一些偏改善的,毕竟是市区低容积率土地。”该名人士表示,其实象屿地产投资还是偏谨慎,希望投一块,成一块。

虽然拿地颇为艰难,但2025年象屿地产在上海的销售有向好趋势。鲍轶群、孙群存、佟文艳等地产经理人的加入,也令象屿地产底气更足,从外环终于走进了内环。

3月24日,位于浦东外环外的象屿联发·金海汀云台入围分出炉,为62.5分,这是该项目近半年来第五次触发积分,此前四次开盘均“日光”。

值得一提的是,象屿地产位于上海内环的苏河琹庐项目也将于近期入市,均价12.5万元/平方米,共推出132套房源。作为象屿地产首次进入上海内环的项目,能否一战成名,备受市场关注。

“苏河琹庐已经认筹结束,应该4月底5月初开盘。”接近象屿地产的人士告诉界面新闻。据界面新闻查询,苏河琹庐共获得170+组认购,认购率仅129%。按此认购数据,热销或许有一定难度。

象屿地产今年试图通过高端化策略提升竞争力,由高层、叠墅和联排组成的象屿天宸雅颂也于4月21日开启认购。据了解,该项目是按豪宅标准打造,均价60501元/平方米。

目前来看,上海虽是国内房地产韧性最强的城市,但也是市场竞争最激烈的城市,品牌房企纷纷聚集于此。将大部分筹码押注于上海的象屿地产,能否实现突围,再创2023年佳绩,还要看接下来各项目的去化情况。

  近日,工业和信息化部发布“关于2025年第一季度电信服务质量的通告”。通告显示,2025年第一季度,互联网信息服务投诉平台【下载黑猫投诉客户端】收到的互联网用户投诉中,服务功能类投诉占比52.7%,个人信息保护类投诉占比17.5%,客服渠道类投诉占比16.5%,其他类投诉占比13.3%。

  通告指出,在接入平台的178家互联网企业中,广东长城宽带等3家企业投诉处理及时率较低,工业和信息化部已督促相关企业妥善处理用户反映的问题。

  据悉,广东长城宽带网络服务有限公司主要被投诉的产品为“长城宽带”,投诉处理及时率为16.4%。另外两家被点名的企业是:真快乐(北京)电子商务科技有限公司,主要被投诉产品为“国美App”,上海巨人网络科技有限公司,主要被投诉产品是球球大作战。

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