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观点网近两年,受宏观经济影响、办公模式转变以及新增供应增长等因素影响,办公市场的空置率有所提升。

根据世邦魏理仕发布的数据,2025年一季度,上海办公楼市场共录得两个新项目交付,共计体量13.9万平方米。尽管受到假期因素影响,但数据仍显示出回暖趋势,全市净吸纳量环比和同环比均有提升,达到了7.9万平方米。

不过,市场供需失衡局面仍未得到扭转,整体仍处于供大于求的状态,一季度,上海办公楼市场的整体空置率环比微升0.2个百分点,达到22.3%。

租金表现方面,仲量联行则提到,2025年一季度,上海中央商务区租金环比下降2.2%,非中央商务区租金环比下降2.6%。

供应增加、需求疲软、租金承压成为当下写字楼市场面临的共同难题,但运营者们也在寻求解决方案。

以吉宝集团为例,2025年4月,吉宝在上海旗舰综合体吉宝静安中心布局的全新共享商务空间品牌KONNECT“智会”空间正式发布,并投入运营。

据了解,吉宝静安中心位于静安寺商圈范围内,项目整体包括一栋180米优质写字楼、开放式街区,以及购物中心,总建筑面积18.6万平方米,其中写字楼建筑面积为9.1万平方米,项目于2024年交付运营。

而此次启幕的KONNECT“智会”空间位于吉宝静安中心的三楼,定位为“未来办公、社区互联、绿色创新”于一体的多功能空间,力求提供灵活、高效且富有温度的一站式“智会”空间体验。

通过对共享商务空间的探索,吉宝集团能够将更灵活的空间规划及高效的空间利用推向市场,而这种极具竞争力的租赁方案或能成为其业绩增长引擎之一。

商业客受邀参加了KONNECT“智会”空间的发布仪式,并在参加了仪式后的采访环节。

采访过程中,吉宝城市发展部(中国)执行副总裁彭志坚的介绍,此次KONNECT“智会”空间的发布,是吉宝集团身为资产管理及运营商转型的重要一步。

“吉宝希望通过此次转型提高资产管理以及运营为公司带来的可循环收入,并且通过管理投入提升旗下资产的价值,进而为投资方提供更稳定的收入。”

据了解,吉宝股份最初在进入中国时公司名称是吉宝置业,现在已经更名为吉宝城市发展,一方面是为了适应当下存量市场的现状,另一方面也体现出公司在经营理念由开发主导向运营主导的转变。

据彭志坚的介绍,在客户需求调查过程中,吉宝发现了当下存量项目老龄化与客户服务要求之间的矛盾,在当下传统共享办公模式与商务活动场景明显割裂,难以满足企业多元复杂的需求,此外由于上海新供应的写字楼用地有明显减少,意味着对于存量写字楼的更新迫在眉睫。

据了解,KONNECT“智会”空间,整体分布采用模块化划分,将空间分成九大功能区,覆盖从独立办公到商务和社群活动的全场景需求,并且引入了开放式露台空间,强化空间的社交属性。

这一调整,将在很大程度上提升吉宝静安中心的功能布局和商业价值。

同时,彭志坚表示,“吉宝这一次转型将当下客户的需求痛点作为主要提升方向,将智能科技以及绿色可持续作为转型的核心战略定位。

参观过程中,商业客注意到,在KONNECT“智会”空间全层都接入了智慧控制系统,并在会议室内配备了可拆卸的中央控制平板,可以随意控制会议室内的智能会议设备,全屋覆盖的收音设备以及空间设计的私密性,可以满足多种级别的会议要求。

采访过程中,提及当今办公楼市场供大于求的现状,吉宝城市发展部(中国)执行副总裁黄辰雄则认为,市场都是有周期性的。

从资产的角度看,要聚焦于客户真正的诉求”,他进一步强调,在当下的市场环境当中,吉宝的投资,会聚焦在符合正处在增长阶段社会需求的资产当中。

随着办公楼市场的竞争日趋激烈,如何保证利润是摆在企业经营者面前的难题。对此,吉宝的解题思路则是——标准化。

在品牌发布过程中,吉宝同步发布《KONNECT智会空间标准化手册》。作为创新空间产品的打造准则,该手册为运营团队及第三方服务商提供标准化服务流程,确保了空间服务的高效性与一致性。

在标准化手册的指导下,吉宝可以将KONNECT“智会”空间以灵活场景为核心的盈利模式以及增值服务全部高效复制到国内的其他项目中去。

在最后的致辞环节,吉宝城市发展部执行副总裁、可持续城市更新运营(中国)负责人余昇鸿总结道:“KONNECT的核心价值在于‘灵活与温度’。通过模块化场景设计以及标准化服务,我们让空间真正服务于人的需求。”

免责声明:本文内容与数据由观点根据公开信息整理,不构成投资建议,使用前请核实。

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