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  转自:北京商报

  4月21日,文化和旅游部(以下简称“文旅部”)举办2025年“5·19中国旅游日”新闻发布会。会上,文旅部市场管理司副司长李晓勇介绍,今年“5·19中国旅游日”将举办主题日、主题月等系列活动。5月19日主题日的主会场活动于宁波市宁海县举办。主题月从4月21日持续至5月31日,内容包括文化和旅游惠民活动、入境旅游推介活动、文明旅游活动、优化消费环境活动等,以美团、支付宝等为代表的合作单位拟投入惠民补贴超10亿元,各地计划出台的惠民举措超6000项。

  李晓勇表示,今年“5·19中国旅游日”活动主要有突出惠民乐民、社会广泛参与和加强入境旅游推介三个特点。

  其中,在突出惠民乐民方面,今年“5·19中国旅游日”主题月期间,各省(区、市)引导旅游景区、旅行社、酒店民宿、院团剧场等推出门票减免、折扣套餐、联票优惠等优惠促销活动,集中推出文化和旅游消费券包。

  李晓勇从“食、住、行、游、购、娱、学”七大场景分别介绍了今年的惠民措施。其中,在“食”和“住”场景,各地将开展美食展演、美食节等特色活动;生活服务类平台企业将推出“5·19百城千味”美食特惠活动,平台联合商家组织开展美食专题线上促销,消费者凭电子消费券可享餐饮企业折扣优惠。同时,行业协会还联动星级旅游饭店、精品民宿推出“连住折扣”“家庭套餐”等活动。

  在“行”场景,各地将持续优化公共服务,航空公司推出优惠券和特价机票,出行平台推出“5·19特惠出行卡”“5·19出行补贴福利包”,主题月期间消费者可享受减免优惠。会上,中国东方航空公司市场营销部总经理卢军进一步介绍,在“5·19中国旅游日”主题月期间,东航筹备了51.9万套特惠机票和10万套免费中转过境旅游产品,还计划在C919航线上推出“5·19中国旅游日”主题航班。

  在“游”场景,李晓勇透露,在主题日当天,宁波将举办旅游专列发车仪式,高铁车站、铁路12306App以及全国4000余列动车组列车开展旅游日主题宣传。

  中国旅游景区协会副理事长兼秘书长陈献春也在会上表示,中国旅游景区协会联动会员单位推出“景区欢乐消费季”,从景区惠民、旅游业态创新、宣传推广三个方面开展活动,预计触达4000万人次,累计优惠8000万元。

  在购物方面,李晓勇表示,文旅部将开展全国“五一”文化和旅游消费周、非遗焕新购物月,各地联动支持机构丰富消费惠民措施和优质产品,在合作平台发放旅游购物电子消费券包,在线旅游平台推出“5·19限时爆款”,电商平台推出“5·19带货专场”,金融平台推出“5·19线上旅游购物满减优惠”。

  此外,多地还将结合“5·19”主题深入文化广场、旅游景区等基层一线开展优秀民间艺术节目展演、特色文化体验活动。例如,贵阳市将开展民族联欢大巡游,营造热烈的节日氛围。多家合作单位将共同发起#跟着语文课本去旅行#话题,推出专属特惠年卡,开展云阅读会员卡优惠活动,面向广大消费者发放购书满减券。图书馆、文化馆、美术馆等公共文化单位丰富服务项目,提供延时服务,开展形式多样的群众文化游学活动。

  宁波市文化广电旅游局党组书记、局长应建勇也在会上介绍了主题日主会场的活动。宁波策划了“中国旅游,宁波开篇——跟着霞客游宁波”主题活动,推出主题日、主题周(5月18日—24日)、主题月(5月)、主题季(4—6月)四大系列近千场活动。除了主会场活动暨启动仪式外,在5月19日主题日,宁波还将举办中国旅游日情景剧、徐霞客主题展览、宁波市非遗文创展、“5·19”文旅大集等特色活动。

  北京商报记者关子辰牛清妍

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