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4月13日至18日,由商务部和海南省人民政府共同主办的第五届中国国际消费品博览会(以下简称“消博会”)在海南举办。中国旅游集团连续第五次参与盛会。

13日上午,第五届中国国际消费品博览会开幕式暨“购在中国”系列活动启动仪式召开。中外政府部门、境内外参展商、采购商企业代表和部分驻华使节等约1000人参加启动仪式。中国旅游集团董事长王海民出席并致辞,中国旅游集团董事、总经理范云军和副总经理刘昆出席活动。

王海民指出,消博会是提振消费、扩大内需、扩大开放、推动高质量发展的重要平台。自7年前海南自贸港建设序幕开启,中国旅游集团在海南收入增长5倍,接待消费者增长6倍。他指出,中国市场消费潜力巨大。中央经济工作会议将提振消费、扩大内需列为今年首要任务,《提振消费专项行动方案》出台后,海南离岛免税销售额同比增长,海口国际免税城销售表现突出。时尚化、功能性、健康类产品和国货潮品更受国人青睐,体现出“购在中国”的魅力。政府工作报告强调扩大开放,配套免签政策有序放宽、离境退税“即买即退”等举措,将激发入境消费活力。他表示,中国旅游集团将坚持以客户为中心,守正创新、提质增效、融合发展,依托消博会平台,与全球伙伴加强交流合作,不断提高创新创意、细节服务和科技赋能的能力,为广大消费者创造快乐体验,共享开放机遇,共创美好生活。

13日下午,第五届全球消费创新暨免税与旅游零售交流活动开幕。作为消博会重要活动之一,活动汇聚全球领先消费品牌、咨询机构、专家学者、免税集团,共同擘画消费市场、免税与旅游零售行业高质量发展新图景。中国旅游集团董事、总经理范云军出席并致辞,中国旅游集团副总经理刘昆及中免集团相关负责人出席活动。

范云军指出,消博会是开放合作的平台,也是共享机遇的窗口。作为最早入驻海南的央企,与2018年入驻前相比,中国旅游集团在海南的资产增长了20倍,就业人数增长了3倍。中国旅游集团始终与中国消费市场、与海南自贸港共同成长和进步。他表示,政策创新正激活消费主引擎,《提振消费专项行动方案》及持续完善的免税政策等,开辟了消费的新蓝海,打开了入境消费新空间,超大规模的中国市场将需求场景转化为世界机遇;市场创新培育需求引力场,面对消费环境新变化,中免守正创新,以海口国际免税城、三亚国际免税城为创新试点,推动“购物综合体”向“体验综合体”转型,打造全球消费趋势标杆;模式创新重塑发展新范式,中国旅游集团通过全球品牌商大会、全球旅行商大会、数智化转型等方式,以更加开放的姿态构建产业生态平台,与合作伙伴共创价值。他表示,中国旅游集团将坚持深耕海南,秉承“诚信经营、优质服务”的核心理念,与全球伙伴加强交流合作,共同书写“拥抱消费新机遇,共享自贸新未来”的时代答卷。

在主旨演讲环节,中免集团副总经理孙芳围绕当前消费新机遇与旅游零售产品创新分享了深度前沿洞察。本届消博会主会场设在海南国际会展中心,并在cdf海口国际免税城、cdf三亚国际免税城设置了免税消费场景展区。在主展馆,中免集团600平方米展台以“方圆之间”为主题,采用通透开放的空间布局,通过场景化的商品陈列和沉浸式的观展体验,展示来自全球的优质品牌与潮流新品,体现了其在品牌运营方面的实力。同时,在海南馆“海南好礼”区域,中免集团精选近50款畅销商品,涵盖中免健康、时尚美妆等多个品类,以促进“展销联动”,激发市场消费潜力。

此外,中免集团积极参与本届消博会的多项配套活动。除了深度参与全球消费创新暨免税与旅游零售交流活动外,还在中免海南区域各门店,包括cdf海口国际免税城、cdf三亚国际免税城、cdf海口美兰机场免税店、cdf海口日月广场免税店、cdf琼海博鳌免税店及中免海南商城线上平台,结合消博会开展了“吃喝玩乐购”全覆盖的一系列营促销活动,回馈广大消费者,并设置了海口、三亚两大免税消费场景展区,打造沉浸式购物场景体验,为消费者提供了更加便捷高效的购物体验,进一步放大消博会溢出效应。

本届消博会期间,中免集团还以“展览+走秀”的形式,展现消费时尚趋势。cdf海口国际免税城策划推出了6场高规格时尚走秀活动,并首次把海南黎族非遗搬上T台,通过非遗大秀和黎韵旗袍专场,让传统手工艺和现代时尚碰撞出新的火花,为消费者打造沉浸式时尚体验,构建“看得见、摸得着”的文旅消费新模式,助推海南打造国际消费时尚高地。

2025年是海南自由贸易港封关运作之年,也是消博会连续举办第五届的重要节点。中免集团将继续秉持“诚信经营、优质服务”核心理念,依托中国旅游集团的资源优势,深耕海南市场,积极响应首发经济、银发经济等,持续创新消费场景、优化消费供给、引领消费时尚,打造“文、商、体、旅”深度融合发展新格局,满足消费者对品质生活的追求,为旅游零售行业高质量发展贡献力量,助力海南自由贸易港和国际旅游消费中心建设迈向新台阶。

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